Creating measurable impact across mental health and wellness with brands, organizations and people of influence
4B collaborates with brands, organizations and people of influence to scale our shared mission: supporting those seeking to better their mental health and well-being by normalizing stigmas, delivering credible information and making resources accessible.
Our areas of focus
People
We support experts in mental health, wellness and self-care, along with influential advocates who demonstrate a genuine commitment to helping others.
Brands
We establish and authenticate brand identity and positioning through data, consultation and endemic partnerships.
Corporate Wellness Consulting
We advise organizations and deliver custom self-care tools and programming for executives and employees.
Community & Event Platforms
We design, produce and manage initiatives built for measurable impact at scale with brands, organizations and people of influence.
Startups
We help plan, launch and grow new businesses.
Some of our recent work alongside today's culture shapers
Our process
Discover
Deep dive through core values, passions and rituals
Evaluate
Audit of existing brand activities and priorities
Align
Collaborative goal-setting informed by learnings
Design
Cohesive planning rooted in custom objectives
Build
Execution driven by intentional impact
Measure
Analysis tied back to success metrics and desired outcomes